Got Market Questions?
It is not uncommon for businesses small and large to develop questions about their markets. V V G Marketing helps clients research, analyze, and develop strategy for these natural questions. Many times these questions involve a research methodology we call a market opportunity assessment. For example, clients have an idea for taking their product to a new market and want to forecast how well received they will be. V V G Marketing has often been entrusted to answer big capital dollar questions, such as when a client was considering major facility upgrades and needed to know if there was room in the market for their additional volume.
Sometimes the market questions revolve around measuring performance. Clients need feedback from their customers on how they are performing. They wonder what the customer actually values the most and how well they deliver on that attribute. Or perhaps a new delivery system was implemented and the question is did this improve our delivery performance? Gathering systematic and periodic customer feedback allows trend analysis and constructive corrections.
Questions about what the competitors are doing or plan to do, or how they will react to your next move are common. V V G Marketing has completed many competitive intelligence assignments, sometimes as a focused study and other times as part of a more comprehensive market analysis.
Some typical questions from clients that V V G Marketing has answered:
It is not uncommon for businesses small and large to develop questions about their markets. V V G Marketing helps clients research, analyze, and develop strategy for these natural questions. Many times these questions involve a research methodology we call a market opportunity assessment. For example, clients have an idea for taking their product to a new market and want to forecast how well received they will be. V V G Marketing has often been entrusted to answer big capital dollar questions, such as when a client was considering major facility upgrades and needed to know if there was room in the market for their additional volume.
Sometimes the market questions revolve around measuring performance. Clients need feedback from their customers on how they are performing. They wonder what the customer actually values the most and how well they deliver on that attribute. Or perhaps a new delivery system was implemented and the question is did this improve our delivery performance? Gathering systematic and periodic customer feedback allows trend analysis and constructive corrections.
Questions about what the competitors are doing or plan to do, or how they will react to your next move are common. V V G Marketing has completed many competitive intelligence assignments, sometimes as a focused study and other times as part of a more comprehensive market analysis.
Some typical questions from clients that V V G Marketing has answered:
- Is the demand for light structural steel growing enough to warrant us expanding our facilities?
- How satisfied and loyal are my customers with our product (e.g., medical equipment, pipe, steel bar, baked goods, association membership) and services (e.g., sales, technical service, delivery) and how do we compare to our competitors?
- What is the trend in steel content in autos produced in North America?
- Are water utilities willing to consider life cycle costs and sustainable materials in their purchasing of water pipe?
- What are the operational drivers in the sleep lab market?
- Will a novel coaching app linked to a wearable enable night owls to shift their sleep patterns?
- Will the market accept (and buy from) a new domestic supplier of large diameter steel tube?
- What are the most important attributes (products and/or services) a chamber of commerce can provide for its members?
- What is the long term demand in central Europe for our product and are there potential acquisition candidates that could facilitate our entry into the market?
- Is there room in the market for a new player of high quality steel wire rod?
- What is the size of the market for water pipe used in snowmaking systems, and what are the key drivers for ski resorts?
- Can ductile iron pipe successfully expand into the pole segment and what size would the market be?
- What kind of opportunities exist for steel producers in the construction of wind turbines and towers?