John Schnatterly is an experienced marketing consultant who combines a love of learning with a keen application of empirical research to market issues. He helps companies get a better understanding of their customers, markets, and competitors so they can exploit opportunities for growth. He specializes in custom market research, market modeling and strategy, customer satisfaction measurement, competitive intelligence, and database marketing.
John has a B.S. in Urban and Regional Planning (Highest Honors) from The Pennsylvania State University – where he excelled in empirical research and became an undergraduate teaching assistant, and an M.S. in Business Administration from Boston University – achieved while serving on active duty in the U.S. Army.
John began his career in the Army where he was an aviation logistician and helicopter test pilot. John was repeatedly named to the commandants list in his Army schools, including basic and advanced officer training and flight school. He led an aviation maintenance unit that had one of the highest operational rates in Germany. He attained the rank of captain, received several awards, and had the opportunity to not only serve in Germany but several beautiful spots in the U.S. before leaving active duty in 1989.
Following this initial career John applied his love of learning and understanding of research and troubleshooting to the business market with great success. He founded V V G Marketing in 1989 and began his marketing consulting career. Since then, V V G Marketing has served clients in a wide variety of industries from commercial printing and medical device manufacturers to steel and chemical producers. John has helped companies research and plan entry into new markets, assess how they are doing with their customers, evaluate the marketplace for possible new plants, assist in acquisition evaluation, and measure corporate culture. He also has assisted in numerous new product development projects and served as a product manager for a medical device company.
John also is a partner with Mega Associates, an international consulting firm that specializes in the steel industry. With Mega, John has had the opportunity to work on numerous strategic marketing issues for steel producers of tube, bar, rod, structurals and other products.
John is a frequent partner and project manager for another marketing firm, Echo Strategies. With Echo John conducts numerous customer satisfaction studies across a wide array of industries and manages teams of independent consultants. John conducts in-depth qualitative research and frequently creates market models to assist Echo’s clients.
John has been an adjunct professor of marketing management in the MBA program at Waynesburg (PA) University, and marketing research at the University of Pittsburgh and Geneva College (Beaver Falls, PA). He is a member of the Tube and Pipe Association. John is a member and past president of the South Hills (Pittsburgh, PA) Chamber of Commerce, and Vice Chairman of the Southwestern Pennsylvania Regional Business Advocacy Council. He is past board president of Choices Pregnancy Services. John is a deacon, choir director, Sunday school teacher and lay preacher. John is also a recovering politician!
John is married to his high school sweetheart and they have five children (all grown now). They reside in Bethel Park, PA.
John has a B.S. in Urban and Regional Planning (Highest Honors) from The Pennsylvania State University – where he excelled in empirical research and became an undergraduate teaching assistant, and an M.S. in Business Administration from Boston University – achieved while serving on active duty in the U.S. Army.
John began his career in the Army where he was an aviation logistician and helicopter test pilot. John was repeatedly named to the commandants list in his Army schools, including basic and advanced officer training and flight school. He led an aviation maintenance unit that had one of the highest operational rates in Germany. He attained the rank of captain, received several awards, and had the opportunity to not only serve in Germany but several beautiful spots in the U.S. before leaving active duty in 1989.
Following this initial career John applied his love of learning and understanding of research and troubleshooting to the business market with great success. He founded V V G Marketing in 1989 and began his marketing consulting career. Since then, V V G Marketing has served clients in a wide variety of industries from commercial printing and medical device manufacturers to steel and chemical producers. John has helped companies research and plan entry into new markets, assess how they are doing with their customers, evaluate the marketplace for possible new plants, assist in acquisition evaluation, and measure corporate culture. He also has assisted in numerous new product development projects and served as a product manager for a medical device company.
John also is a partner with Mega Associates, an international consulting firm that specializes in the steel industry. With Mega, John has had the opportunity to work on numerous strategic marketing issues for steel producers of tube, bar, rod, structurals and other products.
John is a frequent partner and project manager for another marketing firm, Echo Strategies. With Echo John conducts numerous customer satisfaction studies across a wide array of industries and manages teams of independent consultants. John conducts in-depth qualitative research and frequently creates market models to assist Echo’s clients.
John has been an adjunct professor of marketing management in the MBA program at Waynesburg (PA) University, and marketing research at the University of Pittsburgh and Geneva College (Beaver Falls, PA). He is a member of the Tube and Pipe Association. John is a member and past president of the South Hills (Pittsburgh, PA) Chamber of Commerce, and Vice Chairman of the Southwestern Pennsylvania Regional Business Advocacy Council. He is past board president of Choices Pregnancy Services. John is a deacon, choir director, Sunday school teacher and lay preacher. John is also a recovering politician!
John is married to his high school sweetheart and they have five children (all grown now). They reside in Bethel Park, PA.