Competitive Intelligence
Your business does not operate in isolation in the marketplace. External forces include, of course, your competitors.
V V G Marketing goes beyond the standard S.W.O.T. (Strengths, Weaknesses, Opportunities, Threats). That’s an important analysis, but incomplete. You must understand your competitors’ objectives and the relative position of all the players in the market.
Through the careful collection of relevant published data, market modeling and market interviews (often with the target) V V G Marketing gathers the raw material for in-depth competitive analysis. Ultimately businesses want to not just defend market share, but expand their market share. V V G Marketing assists companies in developing winning competitive strategies.
Some of the competitive intelligence projects V V G Marketing has been involved in:
Your business does not operate in isolation in the marketplace. External forces include, of course, your competitors.
V V G Marketing goes beyond the standard S.W.O.T. (Strengths, Weaknesses, Opportunities, Threats). That’s an important analysis, but incomplete. You must understand your competitors’ objectives and the relative position of all the players in the market.
Through the careful collection of relevant published data, market modeling and market interviews (often with the target) V V G Marketing gathers the raw material for in-depth competitive analysis. Ultimately businesses want to not just defend market share, but expand their market share. V V G Marketing assists companies in developing winning competitive strategies.
Some of the competitive intelligence projects V V G Marketing has been involved in:
- Determined market share of major players and modeled shifting shares due to changes in capacity
- Investigated cost of production of competing pipe material and developed a rule of thumb on raw material price effects on total production costs
- Assessed customers' valuation of competitors' product and service relative to client's
- Assessed long term market volume and growth of competing materials
- Analyzed competitors' operations and modeled likely response to client's new product introduction
- Created a comprehensive and up-datable database of competitors' facilities, markets, labor, and production