Benchmarking (comparing your business against competitors) is a popular and useful tool currently used in many industries. For example, in the lodging industry individual and chain performance is measured against competitors through a third party. As is the usual practice in benchmarking, no individual competitor information is revealed, but performance can be indexed against a set of competitors.

V V G Marketing brings years of industry benchmarking and competitive intelligence to the restaurant market. V V G Metrics, a service of V V G Marketing, is a confidential benchmarking service for Restaurants in the Pittsburgh metro area. With only three data points submitted weekly— Total Sales, Customer Count, Average Check —V V G Metrics can compare your performance to your selected group of competitors.