John E. Schnatterly is an experienced marketing consultant based in Pittsburgh. He founded V V G Marketing in 1989 following his initial career in the U.S. Army as a helicopter test pilot and aviation logistician.

John has a BS in Urban & Regional Planning from The Pennsylvania State University where he excelled in and taught empirical research. He achieved a MS in Business Administration from Boston University. John then applied his expertise in social research to understand market questions and assist businesses in numerous industries.
EXPERIENCE

In the metals industry John's assignments have covered special steel bars; mechanical, structural, seamless and DOM tubing; flat rolled galvanized steel; precision rolled products; steel service centers; powder metal additives; test instruments for steel bars, rods and tubes; copper clad steel wire, and ductile iron pipe among others.

In the chemical industry assignments have covered chromic acid, controlled release adhesives, polyurethanes, various propylene and polypropylene products, surfactants, and fire resistant phenolics.

In the engineering industries products covered include active magnetic bearings, architectural doors, pumps and motors, and train signal equipment.

In retail industries John has consulted with bakeries, e-commerce sites, restaurants, construction firms, personal financial service firms, and others in such areas as customer satisfaction and benchmarking.

Other technologies and industries include computer mainframe channel extenders, commercial printing, voice synthesis, wholesale banking, cellular phones, and various Internet and e-commerce applications. John has also consulted with professional business associations and non-profit organizations.

PROFESSIONAL ASSOCIATONS
John has served as President of a regional chamber of commerce. Other professional associations include the Tube and Pipe Association and MarketNet, a consortium of industrial marketing consultants. John has long-term working relationships with two other consulting firms, Echo Strategies and Mega Associates Ltd. John assists Echo Strategies in customer listening and corporate culture studies, competitive intelligence, market modeling and database marketing. John is North American project manager for London based Mega Associates, which specializes in the metal industry.
V V G Marketing
1254 McKnight Drive, Bethel Park, PA 15102
(412) 835-6267   fax: (412) 835-6269
vvg@adelphia.net   www.vvgmarketing.com
    
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